The mobile phone is a big asset in everyone’s life. It bestows our life in such a way that we can’t imagine our daily routine without it. This is the reason different websites and companies are focusing on having a good rank in mobile searches.

Just imagine a situation, you are traversing to your home. Suddenly, you encounter a new thing in the market. What will be your first step to know about it? Of course, you take out your phone and search it on the browser. According to statistics of 2017-18, around 4.8 billion people are taking the help of mobile searches to access any information.

To get a good rank in mobile searches you need to focus on different aspects given below:

Speed of your website

If a website takes lots of time to load, the user will move to the next link to access information. Time is a precious thing and no one wants to waste it on seeing the loading sign! Thus speed is an important thing which matters in ranking.

• Use AMP: AMP or Accelerated Mobile Pages is an enterprise by Google. It facilitates the fast loading of your web pages in mobile searches. AMP creates a lighter copy of your web pages which get loaded immediately.

https://www.ampproject.org/

To get an AMP version of your webpage, one just needs to add HTML code to it, and Google would automatically create a lighter version of the webpage.

• Use gZIP to compress bulky pages: To improve the speed of the website, using gZIP is a good option. It will compress your bulky page into a lighter one by wrapping all web objects. This will affect the overall speed of your website and help rank the website well.

User experience elements

These elements, mainly include how a user perceives your website. To get a good user’s feedback you need to focus on some points:

• Use unordered lists over ordered: In mobile search, Google gives much preference to unordered lists than to the ordered ones. Try to make neat and short sentences in the lists. It will display on mobile screens efficiently. This also makes your content easy to scan.
• Add images for good user experience: Images make your content interesting. One can easily read content by referring to them. As images are more impactful, including good images is always a great choice.

https://www.gcflearnfree.org/searchbetter/how-to-read-a-webpage/1/

Always keep in mind that images and videos also make your webpage bulky. Thus add compressed and essential images to your website.

Avoid lots of pop-up notifications

Pop-ups are important, but in mobile searches they do not have much essence. If a user encounters lots of pop-ups of notifications and advertisements, he is bound to be irritated.

https://ambitionally.com/generate-more-leads/popups/best-pop-up-examples/

Try not to include lots of them. If the user leaves your webpage unhappily, probably he will not return next time. Thus, stand true to your services for a better user experience. Also, try to have a good font and font size. If characters are too small or too large, it will leave a bad impression on the visitor. Mobile searches are beneficial when users can get content easily, even in the midst of walking. Thus, include a good font on your webpage.

Content factors

The content is always a king. You cannot ignore the role of good content on your webpage as good content always gets a reward for its presence.

• Create short and meaningful sentences: Mobile phones are handy. People who are involved in mobile searches need a quick They don’t have enough time to read each and every line patiently. They just scan the whole content – important points, keywords, the essence of content in brief. Thus, making short and meaningful sentences is always a good idea to make the visitor stay. Eventually, you will get a better rank in mobile searches.
• Make proper headings and sub-headings: Headings and subheadings make your content easy to understand. Mobile screens offer less space, therefore think prudently before making headings.

Social media engagement

Users spend most of the their time on social networking sites. Engaging yourself in different platforms can give you good traffic as users can be directed to your webpage using any platform and hence increase your mobile rank.

Local optimization

Mobile searches are based on location. A phone generally shows nearby searches first, rather than the distant one. Thus, optimize your webpage locally. This includes local SEO techniques for websites. To know more about local SEO tools you can also take help from TribeLocal.

https://neilpatel.com/blog/the-step-by-step-guide-to-designing-local-landing-pages-that-convert/

In 2016-17, according to official Google statements, more than 60 percent users were involved in mobile searches. Day by day, this percentage is increasing rapidly. Eventually, demand for higher ranks in mobile searching will increase. So, it is utmost important for websites and web pages to improve their ranks in mobile searches.

Author Bio – Shishir is an ex-startup entrepreneur currently working on kickstarting inbound marketing for a Silicon Valley startup. Cracked the code of generating 750K monthly traffic in 10 months by using creative content.