As a business owner, you likely understand how important it is for your website to visible online. This is why many companies opt for professional help to get their website up to speed. Alternatively, they use software or websites that help to design their ideal online space. It is vital that your visitors are able to access your web pages regardless of the device they are using. This means that your website must be able to provide the same user experience on mobile devices as it does on desktop computers.

Considering the competitive nature of doing business online, having your website optimized for mobile can give you the much needed advantage over your competitors who don’t. Website developers will be used to optimizing sites for mobile, and some even consider it to be more important that a website looks good on a phone, since more and more people use their mobiles first to find a website. As you read further, you will understand the importance of optimizing your website for mobile and the steps you can follow to get it done.

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The use of mobile devices for accessing and consuming content on the net is steadily on the increase. People now do virtually everything they need to do on the internet with their Smartphones and tablets. And they want to get results in an easy to understand format.

For most people, your website could be their first impression of your business and if they are not satisfied with what they see and get, they may not come back.

Websites that are not optimized for mobile generally have a longer load time on visitors’ devices. This can frustrate visitors and cause them to leave the website earlier than they should. If your website is optimized, it provides a better user experience and keeps your visitors on your website longer. This will improve your search engine page ranking and give your business more visibility.

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• Use Google Accelerated Mobile Pages

Google Accelerated Mobile Pages (AMP) technology is a system that allows website owners to implement a mobile version of their website designed with less technical elements and pass it through Google’s servers before reaching the clients’ devices. This increases the page load speed considerably and delivers content to the users in very little time.

AMP was officially integrated into Google’s mobile search results in February 2016. Implementing Google AMP not only allows your content to be delivered to users at tremendous speed, it also means that your mobile website will be included in Google’s SERP for mobile search. Google AMP takes away all the bells and whistles that are typically found in a website and focuses only on the necessary components.

Before you can use Google AMP, you will first have to create a different version of your website that meets Google AMP’s requirements of fewer technical components and a different web address. If you would rather retain your original URL, then simply adding ‘amp’ at the end of your web address will suffice.

Technical experts suggest that if your website is built on wordpress, rather than investing in a new project; you can use plugins to create an alternate version of your website.

Regardless of the way you choose to go about it, implementing AMP will create a duplicate of your website that is optimized for mobile devices.

• Make your website mobile responsive

A mobile responsive website presents information in an easy and clearly organized way. It detects the device your visitor is using and automatically responds by creating a display that suits the device type. This means that the same content will appear in a different way on desktop, phone and tablet. A mobile responsive website completely reformats and scales your website’s properties to responsively fit the screen it is being viewed on so that your visitors can enjoy maximum readability and usability of your content without losing any information. Alternatively, there are companies that can build completely mobile focused websites for your business, which means that the websites are developed exclusively for use on smartphones. They can help with building a fully optimized website for computers and tablets as well.

Responsive websites make use of HTML and CSS to hide, resize, enlarge, shrink and optimize content on your website to provide an adaptive browsing experience across every device. However, you may not need to write new codes to make your website responsive. Many websites are built on wordpress and there are hundreds of plugins and themes that wordpress website owners can install to give their website responsive features.

• Design for touch

One of the biggest differences between mobile and desktop devices is the method of interaction. On mobile devices, your visitors use their fingers to tap and zoom in order to get what they want. It is important that your website is optimized in such a way that your users can easily perform whatever function they need with their fingertips. This includes adding navigation suitable for touch screen devices.

For example, visitors should be able to use a finger to swipe through images on your website. And you can also make collecting of user data easier by reducing the number of fields in a form.

• Make the desktop website available

After working hard to optimize your website for mobile, you want people to see it and appreciate it. However, there will always be some people who want access to features that are not available on your mobile-optimized website.

Sometimes, giving your users a stripped-down version of your website can be counterproductive. Even though you want to simplify the layout of your site and reduce the clutter, there may be hidden information that users want to see. As such, you need to include links on multiple pages that allow users to visit the full version of your website if they want to.

• Keep testing

It is important that you keep on testing your website until you have gotten the perfect design. You need a mobile design that is pleasing to your visitors while at the same time performing all its necessary functions.

You can simply test your design by viewing your project on multiple mobile devices, or you can take advantage of any one of the several tools on the internet to ascertain how compatible your website is across multiple mobile platforms. This way, you are sure that your website will display well on any mobile device irrespective of size, make or operating system.

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The world is speedily going mobile. Very soon, virtually every activity done on the internet will be done from one mobile device or another. It is important therefore that your business have a website optimized for mobile otherwise, your competition will happily take over your market by taking your visitors away from you.

A mobile website can significantly change your visitor’s experience and give your business an edge in the industry.

Why not get on it today?

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Before making a choice on which kind of Smartphone to purchase, consumers consider the internal storage capacity among several other factors. However, the amount of storage capacity available for use in different devices tends to differ from what is actually promised. This implies that phones with 16, 32 and 32 GB storage solution can have lesser capacity than what is indicated on product labels. One of the main reasons why such storage capacity tends to be low is the fact that the Operating System (OS) takes much of the space. Phones are also shipped with pre-installed applications, often known as Bloatware, which congest the phone’s’ storage. It has been debated whether manufacturers should be frank enough to inform the consumers on the actual space available of such Smartphones.

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Users can never afford too much storage capacity for their phones, but can always learn how to get used to whatever they can afford. Like closet spaces in high-end cities, Smartphone storage does not come cheaply and prices tend to increase with an increase in storage versions. This leaves consumers with a choice to make on how much storage they need in order to keep their pictures, music audio and videos, movies and other files. Luckily, consumers can opt not to store their music collections or video libraries on their Smartphone in their entire lives. Therefore, price-sensitive consumers can take viable choices such as purchasing Smartphones with less storage. Although other customers do purchase phones with more storage space, not all use such storage and this turns to be a waste of money.

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Difference between Internal and External Storage Capacity

In order to find a Smartphone with the best storage solution, it is critical that one understands the difference between internal (intact) and external (expandable) storage. Manufacturers ship their devices with the internal capacity pre-installed, and this often ranges from 8 to 128 GB depending on the devices and the vendors. The OS and other pre-installed apps reside in the internal storage. While external storage can be increased or expanded, internal storage cannot be upgraded or downgraded. This means that if the phone is shipped with 16GB and has no expansion slots, then phone will remain with such a capacity without modification. External storage is usually the MicroSD card that is inserted into the expansion slot to upgrade the storage, but not every phone comes with such slots. For instance, iPhones and LG Nexus do not allow users to expand their storage capacity. Therefore, if one needs more space for videos, audio, images and other files, it is critical to consider phones whose storage capacities can be expanded.

Cloud storage

With the pervasiveness of computing, cloud-based solutions have been seen to play a key role in solving the issue of storage limitation and access to files in connected environments. A number of high-end devices that support cloud storage solutions are now available and users can sign-up and create online accounts where their data can be stored. Some Smartphones such as iPhone allow users to sign up through iCloud while Android Smartphones have Google Drive where users can backup their files and view them whenever they are connected to the Internet. The capacity of cloud storage available to consumers also tends to vary from one vendor to another. It is therefore important to consider vendors while choosing the Smartphone with the best storage solution.

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In terms of Smartphone storage solution, there are three key contenders that manufacturers have kept interest in luring their product consumers to buying their devices. These solutions include internal storage, removable storage and the cloud. Each of the solutions has its unique weaknesses and strengths in terms of profitability from the side of the manufacturers, affordability, security, convenience, reliability and security on the part of consumers. From observations, while there is competition among these solutions, there is no clear winner both on the side of the consumer and that of the manufacturers. There is no single solution that promises to offer the best for both consumers and manufacturers, but rather a combination of the three tends to achieve these needs.

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