In the digital marketing world, they say that you cannot improve on what you cannot track, this rings true for your social media marketing endeavour. To decipher whether your marketing strategy is working, you need to know how your blog posts perform, and it’s wise to know when your targeted audience reacts to your Instagram posts. It is also wise to invest in follower boosting tools like https://famoid.com to make sure you are getting a large audience on Instagram, as it is one of the most popular platforms of today. Analysing your brand’s strategy on Facebook as well will let you know whether you are getting the traffic and leads. Also, a sure way to know you’re getting engagement and a good following on Instagram is to buy automatic Instagram likes and/or followers. This will allow you to grow an organic like and follower base from an account that’s starting with a good level of purchase engagement. There are companies like Kicksta and Instarazzo for Instagram, which tend to give you the much needed boost to your social sites in the form of followers, likes and comments!
Nevertheless, you cannot fathom how your interests on social media perform, if you are not using the right social media analytics tools. As a discerning marketer, it’s advisable that you invest in track social media shares tools. However, care must be taken since you are likely to get lost in the thousands of analytic tools available out there. The good news is that among the dizzying collection of analytic tools, there is one that will fit your needs. Also, in case you don’t know how these analytical tools work, you can always turn to options like marketing training, which can empower you with enough knowledge as to how to operate them.
The best social media analytic tools come with numerous benefits. They will have all the features you need, and their vendors will provide every tip of information. There are various open-source and proprietary analytic tools that come in the following categories:
- Built-in Social Media Analytics interfaces.
- Free Social Media Analytics Tools.
- Paid Social Media Analytics Tools.
When chosen well, these tools will give you the low down on data performance in a given marketing campaign. You will enjoy detailed info on the number of likes, shares, or referrals you have earned on your preferred social media platforms or pages.
Here are six social media analytics tools that assist your monitoring endeavour.
- Google Analytics
You may wonder why Google analytics isn’t classified as a top tier analytic tool. It’s not about publishing or scheduling, but simply an analytics tool. It’s ideal for a variety of tasks on your profile, website or blog. It’s ideal when you want to know where your traffic is trickling from and your pages that rank popular on given platforms. Google analytics opens you up to marketing metrics and lets you discover how your SEO efforts are performing.
- Facebook Page Insights
If your promotions are running exclusively on Facebook, you need to capitalize on Facebook Page Insights. As an inbuilt tool, this analytics genius is the analytics tool for you. The metrics are brought directly off the platform meaning the tool offers you a precise and in-depth look on what’s happening around your content. You can identify the number of persons that your posts reach and it’s easy to know more about the clicks and engagements generated by each post.
- TrackMaven
When you want to understand how your social media posts influence your ROI, then TrackMaven is the analytic tool for you. This tool helps you to fathom the impact of your marketing campaign, and you can take a look at custom reports regarding the performance of your posts on different channels. It’s easy to find what your competitors are doing, and you will benefit by leveraging influencer knowledge. This tool lets you find the campaign that streams back more revenue such that you will allocate more resources to maximize returns.
- SocialRank
SocialRank allows you to analyse your stats on various social media platforms. You get to see your likes, retweets, shares, and it lets you identify the hashtags that matter. You can identify your loyal followers, most valuable and engaged followers. You can identify the time of day when your followers are mostly active and the kind of content-photo, video or non-media, they tend to gravitate towards. SocialRank will show you what your followers are saying about you and you can take the necessary measures.
- Buzzsumo
Buzzsumo tends to analyse your likes or shares on a biased basis. Instead the tool assesses your content and how it performs on social media. If you want to see the number of shares your blog post has managed on Twitter or Facebook, Buzzsumo will do the legwork. You get to see the number of shares on every post and you can decipher the content that your followers tend to associate with.
- Keyhole
With this tool, you will enjoy real life stats including Twitter mentions, or Instagram posts. Get to see your user reactions, impressions, recent users, and you can track hashtags that complement your brand. It’s not just another tool, but it’s a reliable tool with exceptional functionality.