Windows 8 was launched in October 2012 with high expectations from the market traders and Microsoft themselves. It was believed that this product would help enhance the technological devices that surround us. Before we analyze the sales performance of Windows 8, it is perhaps a good idea to understand the origins of the product which can help shed light on whether or not the targets are being met.
The beginning of 2008 was the best financial quarter in the history of Microsoft. As they planned to build on their financial clout the world-wide recession began to grip economies all over the world and the leading institutes in the world began formalizing extreme measures just to remain afloat. The recession brought a lot of change in people’s attitudes which all organizations had to adapt to. Microsoft was no different, they adapted as well and in deed the catalyst for Windows 8 was the manner in which they envisaged the world to be changing. With financial institutions beginning to struggle, organizations could not be blamed for being reactive as the very fabric of the manner in which the economy was run was being tested.
