With technology advancements nowadays, call tracking has become an essential factor in every business’ growth and development. Tracking phone calls, for instance, can also be an effective marketing tool that any business owner will have to take advantage. In most situations, people usually make calls when they want to inquire something, thereby resulting in more sales opportunity for your business. Due to pervasive technology use today, call tracking as part of a marketing strategy may be beneficial to your business’ success. If you want to make the most out of call tracking as a digital tool, you should be mindful of its corresponding pros and cons for your business.

Call Tracking as a Marketing Tool

Call tracking is a tool that allows recording of information about incoming phone calls. It aids your understanding of how customers may be able to reach you. It may be whether they’re calling from the information found on a website or other advertisement channels.

• Furthermore, call tracking services help your marketing efforts by knowing the marketing leads that generate more conversions then later on huge sales. For instance, the device permits you to get relevant information about the caller such as their location, the website they’re looking at, the time of call and others.
• When you have your incoming calls tracked, you’ll be able to discover which marketing campaigns have become useful in coming up with most phone calls.
• With call tracking, you’ll be given the idea on how to streamline your marketing strategies to concentrate on the most responding channels based on the calls made.

The Benefits Your Business Can Get from Call Tracking

Most of the time, people in the industry rely on digital marketing, either from a team in house or an outsourced service to advertise their business to a vast array of customers across the globe. Meaning, they begin creating their business websites to get more conversion leads that will eventually become profits. That’s why it’s essential to determine how many are visiting your website. Remember, the phone calls you receive based on call tracking are your potential leads which will be more like to result in sales.

Here are the benefits your business can get out of call tracking:

1. It can tell whether your marketing efforts are working or not

It’s always easy to believe that all your campaign ads are advantageous to your business. However, this is not always the scenario because saying that it’s successful is difficult when you don’t have the data. Luckily, using call tracking services can provide you with relevant information that allows you to point out your leads and phone calls to the sources.

2. It can help you see what campaign advertisement is working

Call tracking makes it much easier for you to see the campaign that works best for your business. Keep in mind, regardless how much you’ve spent on your ads; you’ll never know whether or not it will be successful.

3. It can attest ROI

When you’re making plenty of advertisements, it means you want your business to attract more profit. That’s why call tracking can help you demonstrate the ROI benefit it can bring to your business.

4. It can save money

Promoting a business requires a significant amount of money to spend on some campaign ads. In fact, you want to be sure that your money is well-spent and at the same time not wasted. In these type of situation, call tracking provides you the opportunity to see the landing pages and the marketing efforts that are successful in converting visitors to clients.

5. It can maintain information about the possible leads

Call tracking can help you recover leads which are once lost by maintaining the information gathered from them. In other words, you can be given a chance to convert a possible lead into an actual customer by making follow-up calls regarding their queries. As an addition, using tools with call tracking may help you determine which phone numbers are legitimate and warrant callbacks and which ones are spam or unusable phone numbers.

6. It can be integrated with other marketing tools.

Call tracking is a flexible software that you can integrate with other tools to provide a streamlined update of your marketing performance. For example, if you can add ach payments processing transactions that are secure, along with the use of this software, it might even better help in converting the customers. Also by integrating them together the marketing performance might show better results.

Since many marketers have in their email marketing metrics – the phone calls generated. If an email triggers a phone call, that lead is usually attributed to the email marketing efforts. That’s where phone call tracking software comes in: it allows you to track phone calls back to their origin and attribute associated revenue to the appropriate source. In addition, marketers who use email marketing strategies collaborate with email verification tools/platforms. Interested people who want to find a suitable email verification platform to have their emails verified and checked before bulk emails are sent.

7. It can guide you in making better decisions.

There’s no need to worry about your marketing efforts because call tracking can help you identify the best channels which are more likely suitable for your business. That way, you’ll be able to make better decisions in the future.

Knowing the Pros and Cons of Call Tracking

As provided in this article, call tracking is proved to be useful in your marketing strategies. However, you should still be mindful of its potential downsides. Like in other things, you’ll be able to come up with right decisions if you consider both the pros and cons of call tracking.

The advantages and disadvantages include:

1. Pros

• You’ll be able to get more insights about success in marketing.
• It’s cost-efficient and easy-to-do.
• You’ll be able to make better decisions that can help your business grow.
• You’ll be able to spend less on good advertising and marketing campaigns.
• You’ll be able to follow up leads.

2. Cons

• You may require a technical specialist who can help you install the call tracking software.
• There’s a possibility client will be able to keep wrong phone numbers.
• There will be many phone numbers that may complicate the processes made by your search engines.

Conclusion

Considering the information presented in this article regarding the pros and cons of call tracking, you may now have an idea as to whether you’ll pursue in taking advantage of this marketing tool for the benefit of your business. But whatever your choice is, you should always remember that getting started may be difficult. As you begin giving your business the change it deserves, you can do it by setting up your success with the help of call tracking provided by several digital marketing companies like Fone Dynamics.

John Taylor

John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.